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The Hummingbird Group LLC

Strategic Thought Partners

Success Stories

Real Results. Lasting Impact.

At The Hummingbird Group, we believe in purpose-driven strategy, thoughtful execution, and sustainable growth. Our work does more than solve problems. It empowers organizations to thrive. Here are some of the transformations we’ve helped bring to life.

Client Case Studies

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Developing a Comprehensive Mission-Driven Marketing Plan for The U.S. Army 

Challenge: The U.S. Army required a robust Annual Marketing Plan to drive recruitment, brand positioning, and public engagement. 

Solution: Led the development and execution of the Annual Marketing Plan, while coordinating with cross-functional teams, military stakeholders, and agency partners.

Impact: Successfully delivered a high-profile Annual Marketing Plan, upwards of over $200M. In addition, secured over $40M in government contracts with 0.25% variance.

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Building a Cohesive Brand for a Decade of Impact for Reach Out Honduras

Challenge: After 10 years of serving 450+ students in rural Honduras, Reach Out Honduras needed brand clarity and a strategic vision to expand its mission.

Solution: Led a two-day board work session, conducted a SWOT analysis, and collaborated on a comprehensive rebrand—including logo refinement, brand guidelines, and a communication strategy.

Impact: A stronger brand identity, a defined leadership structure, and a clearer path to securing grants and funding.

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Transforming Enrollment with Strategic Marketing for Lindenwood University

Challenge: Lindenwood University lacked a cohesive, data-driven marketing strategy to attract and convert prospective students.

Solution: Developed and launched the university’s first integrated marketing plan to strengthen recruitment efforts.

Impact: Achieved a 9% increase in student enrollment, driving $1.6M in year-over-year revenue growth, and establishing a scalable framework for future enrollment success.

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Guiding and Positioning for Sustainable Growth at Mountain Top Ministries 

Challenge: A small but impactful boys' home in Honduras needed financial guidance, mentorship, and long-term strategic planning.

Solution: Provided financial advisory support, strategic insights, and leadership mentoring, ensuring the ministry had a sustainable future.

Impact: A stronger foundation for financial sustainability, enhanced mentorship for young men, and a trusted advisory relationship to support ongoing growth.

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Optimizing Marketing Strategy to Support Families at Centerboard, Inc. 

Challenge: A nonprofit serving 2,000 families annually needed expert marketing insights to refine its communication strategy.

Solution: Provided in-depth feedback on their existing marketing plan, offering actionable improvements to increase engagement and impact.

Impact: An effective and focused marketing strategy to help the organization connect with and serve more families.

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Strengthening Leadership and Brand Identity for Mi Esperanza 

Challenge: A nonprofit empowering woman in Honduras needed a stronger governance structure, financial discipline, and a clear brand identity to scale its impact.

Solution: Through board development, financial planning, and brand refinement, we helped Mi Esperanza create a structured, scalable model without losing the heart of its mission.

Impact: Streamlined financial operations and a cohesive brand that ensures sustainability.

"Jessica is an incredible marketing and communications leader. From creative execution and operations leadership to team management and individual development, her experience and skill makes her a strong contributor to every organization she supports.
 
Jessica's variety of experiences reflect a performance-driven philosophy that is both goal-oriented and collaborative. Her ability to build consensus and bring innovative initiatives from the ideation phase to execution and optimization is unmatched."

Peter Colombatto, Lindenwood University

© 2025 by                                                                           . All rights reserved.

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Is your organization ready to take the next step? Let’s work together to create a real, lasting impact.

The Hummingbird Group LLC

Email

Tel

314-619-2916

Address

Edwardsville, IL

© 2025 by                                                           . All rights reserved.

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